Our Philosophy

“Bringing you Joy, Uniquely Yours.”

Provide the highest quality jewelry, custom design and advice that earns your trust, fulfills your interests and exceeds your expectations ... every time.


Every item sourced from small vendors is researched, tested and validated which assures confidence of its authenticity.  Our transparency, honesty and integrity means you can shop with confidence.

Supplier Qualification: 

SFJ’s supplier qualification process ensures the beautiful jewelry you order will exceed your expectations.  Before selecting products for the store launch, SFJ ordered products from 87 suppliers. SFJ supplier were chosen based on product quality, customer service, customer satisfaction and delivery time. 

Key Strategic Partner: Stuller

SFJ partners directly with an industry-leading US manufacturer in business for over 50 years.  Their mission is to “Provide exceptional experiences that are easy, fast, and reliable — every time.  We focus on supporting the independent jeweler.  We are committed to ethical sourcing and environmental sustainability in all aspects of our operations, and we’re proud members of various groups and have received accreditation.  We control all aspects of our manufacturing.”

Stuller Strengths:

1. Secures rough diamonds from the largest Diamond Trading
Company, offering authenticity, integrity, consistency and compliance with the DeBeers Diamond Best Practice Principles.

2. One of the first two companies in the US to install the
DeBeers Automated Melee screening machine, the only of its kind, which detects all synthetics and stimulants.

3. Has an established Strategic Service Agreement with GIA,
providing GIA color grade – the industry benchmark.

4. In 2019, received Responsible Jewelry Council Certification by meeting or exceeding Code of Practices which respects human rights throughout the jewelry supply chain

5. Selected by CNBC to feature in a gold documentary.

At Shaw Fine Jewelry, your joy is our goal. We want you to be 100% happy with your purchase. We provide a 14-day money-back guarantee on all non-customized products and we pay return shipping. Shop with confidence.

About Us

Born of a desire for freedom.

Shaw Fine Jewelry caters to phenomenal, striving clients like you.

A search for a blue diamond ring led to the creation of a business to provide authentic, beautiful, unique pieces in a trusted environment. During several weeks recovering from a surgery, I spent time searching for a ring I really wanted 10 years ago on a cruise. In my online search, I found overwhelming variability, false marketing, poor imagery, and many, many questionable businesses. A researcher at heart, I spent countless hours studying metal quality, gemstone quality, and evaluating sellers for my own personal purchases. I joined the International Gem Society and began educational courses. I attended an intensive 5-day bench jeweler course at the Drouhard National Jewelers School. Then, I contracted with two consulting firms, crafted business relationships and built SFJ for discerning clients like you.

With the knowledge gained, I endeavored to operate a concierge business model and provide exceptional value by sourcing the highest quality products for clients, because everyone should have beautiful things that remind them who they are... whether they buy for themselves or whether a loved one buys for them.

What about this desire for freedom? I have served 24 years on active duty in the Air Force, in support of freedom. I've moved eight times, every two years for the past six years. I've deployed three times to the Middle East. But I'm being called to my own personal freedom. I've spent my adult life in the sciences and leadership as a Healthcare Executive and Lean Six Sigma Master Black Belt.

Now, I want to create. I want to build beautiful things. I want to add beauty to people's lives. And, I want more freedom. Freedom in my future means working as hard as always, but according to my own schedule and for my own business. Being home more, having more emotional space for my children, being able to travel more, camp, hike, mountain bike, kayak and stand-up paddleboard.

SFJ is a woman-owned, veteran-owned, small-business
dedicated to Bringing you Joy.